October 22, 2008
A twit from Gartner led me to this research synopsis which suggests that SaaS enterprise market will grow by 27% in ‘08 from ‘07. This confirms the earlier research report by McKinsey that I had posted about.
According to this Gartner research the two antecedents of this fast growth of SaaS are lower cost and growing demand for rapid software implementation. The report goes on to stress the importance and emergence of Platform-as-a-Service (PaaS). I concur with this conclusion, I think (large) successful SaaS players will offer PaaS sooner than later, for example, see Intuit’s Quickbase.
The report does not deal with supply chain applications, but in the enterprise market the office suites solutions are expected to have 99.2 per cent compound annual growth rate (CAGR) from 2007 through 2012. I think this is great, I am happy for my friends at Zoho. They note that the content, communications and collaboration (CCC) markets remains the largest contributor to the overall SaaS enterprise application markets with revenue exceeding $2.1 billion in 2008, and it is expected to amount to $4.7 billion in 2012. Good news for folks at WordPress and Movable Type.
Overall good times for SaaS.
Leave a Comment » |
SaaS.research, saas.evolution |
Permalink
Posted by Jijesh
October 9, 2008
According to Penn, the author of Microtrends, microtrends are patterns of behavior exhibited by at least 1% of a population, and are more likely to cause major (institutional) changes.
One such trend discussed in the book is growing influence of women in technology purchase.
In the light of Penn’s thesis it is interesting to read that BestBuy [disclosure, BestBuy is QLogitek's client] the innovative technology retailer has opened a new store designed by women for women. The design team consisted of members from both employees and clients( 40 plus local women customers) [read the story here].
Leave a Comment » |
"marketing trends", "retail trends" |
Permalink
Posted by Jijesh
October 9, 2008
According to Penn, the author of Microtrends, microtrends are patterns of behavior exhibited by at least 1% of a population, and are more likely to cause major (institutional) changes.
One such trend discussed in the book is growing influence of women in technology purchase.
In the light of Penn’s thesis it is interesting to read that BestBuy [disclosure, BestBuy is QLogitek's client] the innovative technology retailer has opened a new store designed by women for women. The design team consisted of members from both employees and clients( 40 plus local women customers) [read the story here].
Leave a Comment » |
"marketing trends", "retail trends" |
Permalink
Posted by Jijesh